Enjoy a 'refined and aristoctraic' chat while you sip a cup of Tea Forté. This campaign by Y&R Dubai features several advertisements. Each comes with a different conversation that in a somewhat sarcastic, yet typically high society manner, reflects this brand's identity. The small talk approach requires time and attention to detail to understand the concept, but the target is an intellectual audience. And the punch line of all the ads says it all: Tea Forté, Very La-Tea-Da.

Advertising Agency Team Y&R, Dubai
Creative Director: Shahir Ahmed
Art Director: Delaures Zaylaa
Copywriter: Mai Serhan
Illustrator: Baiju Natarajan

via [ ads of the world ]