Created by DDB Dubai, this campaign demonstrates how effective Vernel fabric softener can be, using 'exaggerated visuals' of people wearing soft, folded clothes! Also see Mr. Tarek, another visual from this campaign.

Advertising Agency: DDB Dubai
Executive Creative Director: Shehzad Yunus
Creative Director / Art Director: Makarand Patil
Creative Director / Copywriter: Kartik Aiyar
Account Director: Akshay Manikantan
Photographer: Remixstudio Bangkok