This campaign by Memac Ogilvy & Mather Dubai carries a road safety message in an unconventional way, by highlighting the many decades in which drivers have been protected thanks to the safety belts invented by Volvo in 1959. As decades pass, the fashion changes, courtesy of Massimi Dutti. Take a safe and fashionable journey through the 1960’s, 1970’s, 1980’s, 1990’s and 2000's. Also see an explanatory video on the Volvo Safe & Style’s campaign.

Advertising Agency: Memac Ogilvy & Mather, Dubai
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan and Ramzi Moutran
Senior Art Director: Satyen Adhikari
Copywriter: Melanie Clancy
Senior Graphic Designer: Tamzin Hoets
Interactive Art Director: Rafael Guida

Via [AdBlogArabia]