This campaign by TBWA Egypt for the White Angel Foundation presents the understated issue of child labour in Egypt. “2.7 million children in Egypt don’t have a childhood” calls for immediate action and involvement in this regard. Also see Child 1, Child 2 and Child 3.

Advertising Agency: TBWA, Egypt
Chief Creative Officer: Arindam Sengupta
Art Directors: Sameh George, Youssef Gadallah, Montasser Khalil
Copywriters: Sameh George, Youssef Gadallah
Photographer: gearbox-studios.com
Producer: Mohamed Mamdouh
Assistant Producer: Amir Said

Via [AdsOfTheWorld]