Leo Burnett Beirut created this activity for Bank Audi, whereby restaurant owners would stamp each bill with a message 'Empower the Lira, it's in your hand' to encourage use of the Lebanese Lira.

As part of this activity, Banque Audi issued a "Loubnani" card to use for Lira transactions and managed to issue 5,500 cards! This was good business for the bank and helped position Bank Audi as a supporter of the national currency.

Advertising Agency: Leo Burnett Beirut
CCO: Bechara Mouzannar
Creative Director:  Wissam Matar  
Copywriter: Rana Najjar  
Art Director:  Krystel Hoche  
Art Director: Jessy Stephan 
Art Director: Dalia Fadel  
Communication Manager : Fatima Merhi  
Communication Supervisor : Peter Mouracade  

Via [DubaiLynx]