Created by Y&R Dubai, to communicate the LG Steam Direct Drive Washing Machine’s ‘Wrinkle-free washing’ promise, we created laundry bags and gave them to neighbourhood laundries to deliver their ironed clothes in.

Advertising Agency: Y&R, Dubai

Chief Creative Officer: Shahir Zag

Creative Director: Shahir Zag

Creative Director / Art director: Husen Baba

Associate CD / Copywriter: Ash Chagla

Account manager: George Ninan

Account Director: Uday Desai

Planner: Nadine Ghossoub

Via [AdsOfTheWorld]