1. Content Management: • Supervise all content related aspects • Manage content updates and assist in development of new content using existing site templates, publishing tools, style sheets and brand utilization. • Develop and adhere site quality indexes and ongoing maintenance guidelines to ensure pages, links and images are loading and working correctly; report and resolve technical issues in a timely fashion. • Manage projects and processes for the design, support and maintenance of the site. • Coordinate the content development for our portals for prospects, clients and professionals ensuring accuracy and compliance with established standards • Ensure that web tools remain relevant by keeping abreast of best practices and evolving web technologies, assessing their relevance with the Istishari context and making recommendations for improvements
2.Website Monitoring & Reporting: • Develop and execute a program of periodic checks of feature functionality to ensure quality control • Recommend, compile and report site metrics • Provide support and input into technical, architectural and content management issues. • Leverage Online reporting capabilities to optimize campaigns on a frequent and regular basis as deemed appropriate. • Maximize the return on investment by analyzing statistical reports on the performance of external sites and make recommendations and implement enhancements • Work with external vendors to maximize SEO of sites
3. Intranet Management: • Manage housed database profiles, form and functionality; technical liaison for use of online custom communication programs. • Manage inbound user e-mails - respond to customer comments, input or complaints by delivering to the appropriate internal departments for follow up and resolution. • Assist in the deployment of programs and initiatives designed to drive web traffic, registration, referrals and other marketing goals. • Manage the production and successful implementation of e-mail newsletter campaigns ensuring that these are aligned with Istishari marketing strategy while managing relationships with external suppliers and respecting deadlines • Create an online community that supports two independent brands • Management of e-newsletters, blogs, news feeds, videos and other media content • Leverage online networking sites to grow brand awareness, drive traffic and referrals • Liaise with vendors or agencies, as required. • Contribute to the generation of strategies and plans to better leverage the online environment to support goals.
Skills • 3 + years experience in new media, communications or content management role, • Advanced communication skills, written and oral in Arabic, English; and Spanish multilingual is an asset. • Experience with web publishing tools, specifically WordPress, content management systems. • Clear understanding of SEO and SEM practices and ability to build an organic program to support web traffic growth • Experience with web marketing, online communications and project management • Excellent verbal, written communication and research skills, including the ability to collaborate effectively with IT and business units at all levels across the organization (management, end-users, project teams, etc.) • Strong attention to detail while managing several tasks at the same time. • Excellent organizational, project management and project execution skills. • Knowledge of website and page-design best practices • Team player. • Familiarity with electronic tools, technology and trends relating to intranets, portals and collaborative sites • Initiative and creativity • Joomla skills an asset, as well proficiency in common web languages (HTML, CSS and RSS), content management systems and web authoring software. • Must be comfortable with or willing to learn new technologies and social applications.
E-Commerce, Marketing, Social Media