Digital Signage Forum

Digital Signage Forum is the only dedicated Out-of-Home (DOOH) event in the Middle East. Abu Dhabi will host the second edition of the forum on 19th October 2009 at SIM – Signage, Imaging & Media trade show at the Abu Dhabi National Exhibition Centre.

DOOH is the fastest growing marketing channel which can deliver advertising messages in shopping malls, retail stores, airports, metro stations, movie theatres, banks, office buildings, government offices and hospitals.

Digital Signage Forum is designed to assist delegates understand the rapidly changing market dynamics and potential of out-of-home digital advertising. The forum will focus on strategies and tactics marketers and agencies can use to deploy these channels in their upcoming plans and identify the best sources of assistance.

Considering the present global economic situation, the traditional marketing mix is certainly under review and the choices made in terms of the cost effectiveness of the equipment or media employed is critical. SIM 09 is the leading trade show for the regional marketing communications sector and feature dedicated forums to address trends in media.

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