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1. Principal accountabilities-Specific Functions
Media Management
* Develop and maintain relationships with relevant journalists
* Develop and implement PR strategies targeting centre and corporate PR opportunities
* Prepare media releases, holding statements, briefing strategies, key messages, Q and A packs and media kits as required.
* Manage ‘media crisis’ situations and where necessary involve/manage PR consultancy
* Assist centre teams in developing and implementing media strategies relating to centre issues.
Management of the annual PR plan in consultation with the PR agency including
* Manage all public relations activities on a day-to-day basis according to the agreed plan
* Dealing with both corporate and project specific PR
* Liaison with Corporate Communications and Marketing
* Organising press events, conducting media & industry specific site tours
* Following up with agency for media coverage reports
* Regular evaluation reports of PR results from relevant campaigns
* Adhoc requests for information and images
* Organising internal staff interviews with media
* Reporting on monthly basis
* Management of Internal Communications including:
* Liaison with relevant project Marketing Managers in terms of joint communications
* Managing, writing and obtaining signed approval for required internal communications
* Develop and communicate internal briefing kits where required
Communications Strategy Development, Implementation & Support:
· Assist with production of all material necessary for strategy implementation targeting B2B and B2C
· Develop and roll out necessary materials
· Participate in strategy development forums as required
· Develop communications strategies for retail projects targeting relevant stakeholders.
· Provide communications advice as required.
· Represent ‘communications’ voice.
· Assist senior team in the preparation of various business communications
2. Qualifications & Experience
· Degree educated (preferably business/marketing/communications)
· 8 years marketing/communications/public relations experience
· Previous marketing experience preferably in a retail or property environment.
· Advanced written and spoken English language skills
· Organised
· Presentation
· PC Skills
· Team player
· Flexible approach to work
· Change management ability
· Commercial customer focus
· Results focus
· Communication & influencing
· Building effective networks
· Team working
· Creative perspective
· Self development focus
· Self management