Job Description
* Supporting the PR Manager in defining the PR objectives and strategy for Sifico retail brands in conjunction with head of marketing to meet over all business objectives.
* Develop and implement the PR campaigns, such as: product launches, photo shoot, exclusive press operations/editorials, press events (conferences and interviews), sponsorships, and consumer events.

* Create PR initiatives with third-party partnership to further increase brand awareness.
*Develop press relations and serve as the company PR contact. This also includes creating and attending regular face-to-face meetings with the press.
*Create and manage the development of PR tools, such as: writing of press release, press newsletters, Q&A, speeches and any other written corporate communications. This also includes adaptation of PR material into Arabic.
*Create and coordinate press media interest in the organization and ensure regular contact with target media and appropriate response to press media requests.

* Manage, study and analyze Sifico PR clipping/value report on monthly basis and provide recommendations accordingly.
*  Serve as primary contact for PR agencies and partners. Coordinate with brands to collect all related PR material such as press releases, images and press kits.
* Organza and manage events to encourage traffic to all stores and maximize sales. This also induces casting models, conducting fittings, outsource hair and make up for events management.
* Manage press media requests for photo shoots, including call in samples from brands PR offices. 
* Ensure quality coverage of SIFICO Fashion LLC brands are in relevant publications.
* Develop, updating and manage press/partners PR database sheet.

Requirements:
The Candidate should be educated to certificate level relevant and/or adaptable to the practices of Merchandizing in Luxury Fashion
This will ideally have been gained within High End to Luxury Fashion organizations.
A good understanding of key trends and associated practices in the industry
PC literacy – the ability to use Microsoft office with minimum intermediate skills

About Company
SIFICO FASHION L.L.C is the designer fashion retailer in Dubai, hosting some of the world’s most prestigious labels. Boutique 1 is un-equaled for service, environment, and exclusivity in luxury. The organization is extending its recruitment efforts globally due to continued growth.
Competitive salaries, tax free, med/dental, visa, & annual flights
Boutique 1 is known for targeting and assembling a strong team of from across the globe.
 
Additional Information    
Experience:     5 - 8 years      
Education:    Bachelor's Degree      
Key Skills:     The Candidate should be educated to certificate level relevant and/or adaptable to the practices of Merchandizing in Luxury Fashion      
Industry:     Retailing      
Role:     Media Planning - Manager/ Executive