The Middle East's marketing communications industry continues to grow at breakneck speed, but staying ahead of the game when it comes to the issues confronting those working in marketing, media and public relations is not always easy.

The Campaign Conference 2006 has been designed to discuss and debate some of the most important topics that face marketers, media buyers and planners, PR practitioners and journalists today.

With the support of Dubai Media City, the inaugural Campaign Conference aims to take the temperature of one of the fastest-growing business sectors in the region, and what better time to do than during the Media & Marketing Show at the DWTC.

We have developed a programme that aims to address the hot topics of the day. With a mixture of international speakers and local leaders in their field, the conference will explore issues such as: how to get inside the head of consumers; how effectively do media agencies and their clients work together; how PR agencies can attract a large slice of marketing spend; and whether online advertising will ever threaten the dominance of print.

Our objective is to get the discussion going, but we want those who attend to contribute towards the debate. While some conferences can be nothing more than a series of speakers delivering papers on subjects that are of no relevance to our region, the idea behind the Campaign Conference is to keep it as local and regionally pertinent as possible, while getting as much input from delegates.

The agenda therefore has a heavy emphasis on participation. Our panel discussions will be made up of leading members from the region's media, marketing and PR industries, who will share their thoughts and offer their views. But we also need you to come and join in the debate, which will ensure that the two-days are not only educational, but enjoyable and entertaining as well.

And alongside the lively discussions and informative speeches, there will of course be ample opportunity to network with colleagues and peers in more relaxed surroundings.

Who should attend?
Client: Marketing Managers, Marketing Directors, Marketing Executives, Brand Managers, Marketing Development Managers, Vice Presidents.

Agency (Media and Marketing): Account Managers, Senior Account Managers, Account Directors, Media Planners, Media Analysts, Business Development Executives.

Agency (PR): PR Managers, Senior PR Managers, PR Directors, PR Executives, Managing Directors, Communication Managers, Communication Directors.

Media: Ad Managers, Group Ad Managers, Ad Directors, Sales Directors, Editors, Deputy Editors, Managing Editors, Journalists, Managing Directors, Publishers.