There are thousands of brands in the Middle East competing to grab the attention of customers whose spending habits have shrunk dramatically. So, how do you stay on top of the game? The logo, discount, nice posters can help but are they enough? What exactly does your brand need to survive the recession? Only few brands know they answer to this question. And we want to have them speaking at the Brand Summit 2009.

 

Production is now underway and we are currently recruiting practitioners from all industries to share new perspectives and interesting case studies on corporate social responsibility!

 

Session Topics Include, But Are Not Limited To

• Surviving the recession

• Re evaluating your brand

• Putting your brand to work at every customer touch point

• Discovering what strategies work for a global brand in a   

  local market

• Learning how to optimise your brand identity on the Internet

• Understanding customers' emotional response to a brand

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• Advance the purpose and value of effective corporate communications

• Share best practices and lessons learned

• Reinforce your position as a leading mind

• Share results of recent successful projects

• Network with peers and other industry leaders

• Instigate and participate in provocative, high-level discussions