• Lead generation, online (E-commerce) sales and selling of banner advertising.
• Develop and drive the online marketing strategy to build competitive advantage and support business objectives.
• Creating and managing a new online revenue streams for the company. i.e.: Selling banner advertising and its community portals.
• Overlook the visual and textual content of the company website and it’s community portals.
• Overlook the in-house graphic design and development and liaise with web development and design teams to maintain clarity of message, of navigational links and to ensure brand values are reflected on the website.
• Enhance the tracking of online traffic and conversions by installing tracking tools and work with the IT department on developing a back-office tracking methods.
• Track and manage reporting for all web marketing activities and develop the campaign-effectiveness measures guarantee the best ROI of the eMarketing activities.
• Manage the SEO (Search engine optimization) activities for the company website and its community portals.
• Effectively manage the eCRM communications to maximize loyalty, retention and creation of new opportunities.
• Implement a wide range of marketing practices to increase user loyalty, acquire new customers and drive direct sales.
• Manage online media plans within strategic timelines and exceeding ROI.
• Execute marketing campaigns by achieving the planned impact on sales performance & brand effectiveness.
• Ensure successful penetration of the online target audience.
• Maintain and grow relationships with major online advertising partners.
• Manage the global online marketing budget.

Skills

• Excellent verbal and written communication in English and Arabic.
• Strong knowledge of current SEO and on-page optimization techniques and trends.
• Experience developing and managing PPC (Pay per click)
• campaigns, affiliate programs, and e-mail campaigns.
• Ability to track and report Internet marketing ROI.
• Solid interpersonal and communications skills, as well as a collaborative approach.
• Proven project management skills with the ability to manage multiple projects.
• Programming and web design knowledge a plus but not a requirement.

Education
Bachelor Degree in Marketing or Communications.