A Digital Marketing Survey for the Middle East recently conducted by Click 4.0 - The Digital Marketing Event for the Middle East, has shown that over half of marketing professionals will be considering an online marketing strategy as part of their overall marketing plan, as well as brand advertisers and media agencies indicating that an increase in the transparency of reported digital data will increase confidence in online, consequently resulting in an increase in advertising spend.

ABCe, fully owned by the media sector, provides justification of advertising investment within online audiences, allowing media owners to be able to independently verify the reach and performance of their websites.
 

Click here to view results for Middle East Digital Marketing Survey 2010.

The third edition of the Arab Media Outlook 2009-2013 has revealed that the economies of the Arab Region have been affected by the global economic crisis, displaying a reduction in nominal GDP of 10% on average in 2009. The media industry has also been directly impacted, with advertising revenues in the region dropping by 14% in 2009. Based on projections, advertising revenues will return to their pre-crisis 2008 levels by the end of 2011 and will continue to see growth at a CAGR of 8% from 2009 until 2013.

The report is divided into three sections; the first section constitutes a comparative analysis between media trends in the Arab region and those in the rest of the world. Section two provides an in-depth analysis of the media market and advertising forecasts for 15 markets. The third section focuses on stimulating and exploiting local content in the Arab media industry.
 

Click here to download the full report.

According to PARC’s analysis of Middle East advertising expenditures for the first half of 2009, expenditure has grown by 11% from the same period in 2008. However, in 2008, it grew 25% compared to results published in 2007.

Numbers indicate that there has been a significant increase in TV spending, reaching 51% compared to 43% in 2008; while newspaper advertising dropped by 5%.

Expenditure, with reference to the geographic split, shows that Pan Arab expenditure is the highest contributor as has been the case for previous years, adding up to around 2.2 million USD, followed by UAE contributing a total of 7.12 million USD, while KSA and Egypt contributing 5.23 and 5.21 million USD respectively.

As for advertising traits, figures show that advertising spend is at its highest during the months of April till June, reaching 55% compared to 45% in January-March.
 

For a full report click on the following link, PARC 2009 Advertising Markets Report.