Socialbakers has released its March Facebook reports for the UAE, Bahrain, Algeria, Qatar, Tunisia, Egypt, Jordan, Saudi Arabia, and Lebanon. The reports feature detailed Facebook page statistics including top brands by number of fans, top media sources by number of fans, and top brands by average engagement rates.
Ipsos has released its Q1 advertising spend statistics for the MENA region. The findings show that media consumption was the highest in Egypt, followed by the UAE, KSA, Lebanon, Kuwait, Iraq, Qatar, Oman, Jordan, Bahrain, and Syria.
The Interactive Advertising Bureau (IAB) has released the IAB Internet Advertising Revenue Report for the full-year of 2012 confirming a 15% increase in digital advertising revenues for the year, the highest on record, totaling to $36.6 billion. The report, prepared by PwC U.S., reveals that 2012’s fourth quarter numbers, at $10.3 billion, rose by 14.9 percent from $9 billion in the final quarter of 2011. These 2012 Q4 figures represent an uptick of 11.6 percent over Q3 2012, which came in at $9.2 billion.