The Online Project, in collaboration with Social Watchlist, have released its third industry report, entitled 'Facebook benchmarks in the Middle East'. The purpose of the report is to identify key performance indicators (KPI's), and showcase the behaviour of the top corporate Facebook pages, per industry, in the MENA region. The report examines brands' community sizes, engagement ratios, content performance, and response times for the airline industry, automotive industry, banks, FMCGs, the food and bevarge industry, mobile industry, telecom industry, and TV channels.
These are the advertising expenditure numbers in the Middle East following the second quarter of 2012 (ending 30 June) estimated to be over $6 Billion in total. The findings place the Egyptian market as the number one spender, followed by the United Arab Emirates in second and the Kingdom of Saudi Arabia in third.
The Arab Social Media Report series aims to inform a better understanding of the impact of social media on development and growth in the Arab region. Throughout the past two years, the Arab Social Media Report series has been a key contributor to this global debate, providing the only regional source of quantitative research on the growth and usage trends of social media in the Arab region, coupled with exploratory qualitative surveys that dig deeper into regional perceptions regarding the impact of social media in Arab societies.