Alpha reappoints Leo Burnett to manage portfolio


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Mon, 2011-03-28 16:50 - By  

The Beirut-based telecom provider Alpha, has reappointed Leo Burnett to handle its media portfolio after Y&R abandoned the account. According to Campaign ME, Y&R has been awarded the mobile operator's business in July last year following a competitive pitch, but has resigned after less than seven months for unknown reasons.

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