Emirates NBD is the leading banking group in the region, with operations in the UAE, the Kingdom of Saudi Arabia, Qatar, Singapore, the United Kingdom and Jersey (Channel Islands) as well as representative offices in India and Iran. It has a leading retail banking franchise in the UAE and is a major player in the corporate banking arena. Emirates NBD also plays an active role in the UAE's main development initiatives and supports the nation's key educational, cultural and charitable establishments.

 

Emirates NBD plans to work with MediaVest to further strengthen its business. As Vikram Krishna, Head of Group Marketing, Emirates NBD, explains, "Commercial media space is extremely crowded in today's communications environment with millions of messages being disseminated every second. Intelligent media buying is therefore crucial to optimize an institution's brand messages, and generate brand exposure among target audiences. We are delighted to welcome MediaVest as our strategic media partner and look forward to their contribution in elevating the Emirates NBD brand experience.

 

MediaVest are looking forward to the opportunity. Tarek Daouk, Chief Innovation and Integration Officer, explains. "Emirates NBD has great heritage and a very strong brand equity. They challenged us to deliver our solutions in a dynamic environment where people are much more connected than before. We're proud to partner with them to create innovative experiences for their customers".