Advanced Media is a major supplier of video equipment and accessories in the UAE, Middle East and Africa. The company supplies professional video equipment and accessories and delivers solutions for broadcast production, post-production, studios and TV stations.

The agreement just signed provides for Advanced Media to market Link's award-winning wireless camera systems in the Middle East. "Advanced Media have excellent technical capabilities, a deep knowledge of the Broadcast industry in and around the UAE and a very loyal and growing customer base," says Mather Al Ali, Regional Sales Manager for Link's parent company, the Vislink Group, in the Middle East and North Africa.

"We are already seeing strong interest in Link's RF and Microwave products in this region and we are confident that Advanced Media are the right company to deliver our RF-based solutions to the broadcast sector. Advanced Media Trading has invested in a complete Link L1500 portable demonstration set which will support their sales effort," Al Ali said.

"Link has built a strong reputation for innovative products and technical performance,' says Alaa Rantisi of Advanced Media. 'Their L1500 wireless transmitter for SD and HD offers camera control and interchangeable frequency modules which make it very compatible with the broadcast cameras we supply and offers our client's complete peace of mind as far as future scalability and flexibility is concerned. The HD software license upgrade option is especially attractive to my clients who are considering investing in high end wireless camera technology."

Link Research is a fully-owned subsidiary of Vislink PLC which opened a sales and distribution office in Dubai at the start of 2008. Vislink supplies satellite and microwave communications products for use in the Broadcast and Defence, Law Enforcement and Security sectors.