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Seagate Technology appoints Frequency Communications as PR agency for MENA region
Thu, 2011-12-01 08:25 - By
Seagate Technology has appointed Dubai-based Frequency Communications as its PR agency for the Middle East and North Africa region (MENA). Effective immediately, Frequency Communications will be the key contact point for media inquiries about Seagate.
"We are delighted to announce the appointment of Frequency Communications," said Regina Israel, Corporate Communications Manager for Seagate in EMEA. "It comes at a time of huge growth potential for the storage market in general and Seagate in particular in the MENA region. This has presented us with a growing need to communicate with the markets and the media in the region."
From traditional PR activities to new age communication tools, Frequency will build an integrated marketing communications strategy through the use of different PR techniques, to strategically maximize media exposure for Seagate and further strengthen their position as one of the world's leading storage vendors.
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