TBWA\Zeenah, Oman's leading advertising and marketing services agency, has announced that it has been retained as the principle advertising agency for the Sultanate's leading telecommunications company, Omantel.

The agency has retained the business following a competitive pitch process against local and regional competitors to secure the contract for both strategic and execution advertising services for both the Omantel and Oman Mobile brands.

Speaking on behalf of the agency, TBWA\Zeenah General Manager, Ian Butlin, said: "We are delighted to continue our relationship with the newly integrated Omantel organisation. We were honoured to have played an integral role in the work leading up to the recent launch of the enhanced brand. We are confident that we now have the platform to take the new company forward creatively and reinforce its position as a telecommunications market leader and innovator."

TBWA\Zeenah first secured the Omantel account in 2008 and went through the recent tender process that was initiated in the last quarter of 2009.

Lars Gustafsson, VP Business Development at Omantel commented, "We have invested in a process to allow all players maximum opportunity to prove their capabilities and for Omantel to select the agency that meets our requirements. We are pleased to announce the conclusion of this process and that TBWA\Zeenah has been selected as our prime agency. We selected TBWA\Zeenah due to a number of factors, including their solid local capabilities, highly creative proposition, and ability to connect with our team. This will also serve to realize our aspirations and position Omantel as a leading company in market and corporate communication."

TBWA\Zeenah is part of Oman's biggest integrated communications company, the Zeenah Group that also comprises Zeenah PR, Zeenah Events, and Zeenah Media.

Zeenah Group General Manager, Mohammad Al Farei added, "I am thrilled that we are able to carry on the relationship with Omantel at such an exciting time in the company's evolution. As well as TBWA\Zeenah, our other specialist agencies such as Zeenah PR and Zeenah Events have also been able to assist the marketing team at Omantel and thereby demonstrate our ability as a group to offer Omani businesses totally holistic solutions."