Regional pay-TV platform Arab Radio & Television, having lost exclusive rights to English Premiership soccer, is fighting back. RapidTVNews reports that ART has acquired rights to broadcast English Premier League games 24 hours after their initial live transmission on arch-rival Showtime Arabia’s pay-TV bouquet.

Additionally, ART has secured this coming season’s Saudi League, arguably at least as important as English soccer, and is bidding for the UAE soccer league.

Showtime has paid a small fortune to secure the English games away from ART, and will make the games the backbone of its promotional activity this coming season.

ART believe that they're covering more ground than Showtime, as they will have: National soccer, regional soccer and international soccer.

Via [ RapidTVNews ]