Audi the German luxury car manufacturer in Egypt "Egyptian Automotive & Trading Co." has recently appointed Memac Ogilvy, multinational advertising & PR agency as its local public relations consultant in Egypt. Memac Ogilvy will be handling all the social media and media relations for Audi in Egypt. The appointment came as a result of a successful campaign that took place for the launch of the Audi A1 to the Egyptian market.

"We are very excited to work on a brand such as Audi. We believe there is a lot of communication potential for the brand and we look forward to showcasing the star, Audi really is," said Tarek Lasheen, PR Director, Memac Ogilvy Cairo.

"Memac Ogivy have proved creativity during the launch of the A1 car within the Egyptian market and we look forward to more successful launches. This is the debut of many activities to come, as Audi plans on achieving customer delight and expanding its fans in the local market through our belief in Vorsprung durch Technik," said Nader Nabil, Marketing & Sales Manager, Audi Egypt.

Audi Egypt and Memac Ogilvy are already in the process of planning engaging activities for Audi customers and fans.

Memac Ogilvy started its operation in Bahrain in 1984. The company is a joint venture between Middle East Marketing and Advertising Company (MEMAC) and Ogilvy Worldwide. Memac Ogilvy offers advertising, public relations, direct marketing, planning and creative services to its large portfolio of clients through 13 offices across the Middle East and North Africa region. This wide geographical coverage along with its group of over 500 professionals gives the company a unique insight into different segments of the Arab markets.