According to Rapid TV News, online entertainment has become a key source of advertising revenue, whereby around 15% of worldwide advertising spending is being directed towards digital media channels, which has placed serious pressure on the traditional media and entertainment outlets in recent years, according to BuddeComm.

BuddeComm also noted significant evolutions in the market: The success of Google’s YouTube service, based on user-generated videos, has been well documented, and in 2011 YouTube continues to dominate in terms of viewers and streaming. YouTube is also seeking to expand its services beyond only user-generated videos by forming partnerships with online movie content providers.

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