Fonterra Brands has appointed leading international agencies IMPACT/BBDO and OMD as its creative and media partner in the Middle East.

The announcement follows a global agreement between Fonterra and the agencies owner, Omnicom Group, to be the single advertising and media agency for Fonterra Brands internationally.

Amr Farghal, General Manager of Fonterra Brands Middle East, says Fonterra is excited about working with both companies and utilising their knowledge and creativity to help achieve its objectives in the Middle East.

'Having a single agency across our global brands business will allow us to have greater consistency between our markets and operate more efficiently,' Mr Farghal says.

In the Middle East IMPACT/BBDO and OMD will be working on brands such as Anchor, Mainland, Chesdale and the recently launched Anlene.

'We are working hard to continue to grow each brand in this region and it is important to have a creative and strong agency that has a lot of fresh ideas,' says Mr Farghal.

Middle East Group Managing Director IMPACT/BBDO Pierre Azzam says Fonterra Brands is a great addition to its portfolio of multinational and regional clients.

'Fonterra has international flagship status in the global dairy market and has a prestigious profile, so we feel privileged to have been chosen as their sole Marking Communication Partner,' says Mr Azzam.

Known for their creativity and commitment to clients, Mr Azzam and his team are looking forward to helping Fonterra Brands build a greater market share in the Middle East.