This public service message from Byblos Bank excellently sums up the sectarian issue in Lebanon and is a demonstration of corporate social responsibility on a national level. The commercial was produced by Grey Worldwide.

Individuals from every country say, "I am American", "I am Omani", "I am Iranian" ... etc. When the camera goes to Lebanese people, they say "I am Sunni", "I am Maronite" .... etc.

The commercial ends with the words "When will we become Lebanese?".

Please click the Embedded Video Image Below to Watch

Client: Byblos Bank

Advertising Agency: Grey Worldwide, Beirut, Lebanon

Creative Director: Philip Skaff