Ikoo hosts Kuwait's first digital advertising seminar

Mon, 2010-12-13 14:31 - By

Advertising Business, Digital Media, Events, Media Business, Media, Dinesh Arasaratnam, Effective Measure, Hind Al-Nahedh, IAA Kuwait, ikoo, Isam Bayazidi, Louai Al Asfahani, mediaME, MediaQuest, Precious de Leon, Samer Murad, VIVA Telecom, Zeid Nasser

With the presence of the media industry and clients, Ikoo.com, the region's online advertising network hosted an online digital seminar discussing the rise of online advertising in Kuwait.

Ikoo actively engaged the audience during the seminar which took place at the Sheraton Hotel in Kuwaity City on the 8th of December.

Welcoming the attendees, Isam Bayazidi, CEO of Ikoo.com said "It is our great pleasure to be present here and to start our business in Kuwait. We look forward to opening up new horizons for Ikoo and becoming strategic partners and affiliates to all agencies looking to go online."

The gathering of CEOs, marketing, branding and advertising chiefs, media planners, digital specialists and online marketers discussed existing concerns and potential solutions to take the new media market forward.

Among the issues discussed were the convergence of online-offline media and the concept of an online advertising network, as presented by Samer Murad of ikoo, and an introduction to tracking, metrics and transparency as presented by Dinesh Arasaratnam from Effective Measure.

The seminar also included a panel hosted by Zeid Nasser of mediaME.com, featuring leading players from regional media, telecommunications and the metrics industries representing: Louai Al Asfahani from IAA Kuwait, Dinesh Arasaratnam from Effective Measure, Precious de Leon from MediaQuest and Hind Al-Nahedh from Viva Telecom.

ikoo is the largest advertising network in the MENA region, combining more than 120 websites of leading publishers in the fields of sports, women, news, business, social media, automotive, and more.

The company was founded in 2005 under the name E-Marketing, and was rebranded to ikoo in 2009 after it was fully acquired by Jabbar Internet Group.

The ikoo network attracts more than 35 million monthly unique visitors and serves more than 1.4 billion monthly pageviews. The network is backed by the world-class campaign management system DoubleClick as the backbone for all operations, in addition to the contextual advertising platform Kalimat.