National Bonds Corporation (NBC), pioneer of the first Shari'a-compliant national savings scheme in the UAE, has appointed four new Dubai-based marketing agencies to develop its communications in the region.

The newly appointed agencies include Impact BBDO as the brand creative agency, Asda'a for Public Relations, MediaVest as the media agency, and Red for event management. The review process of the agency partnerships was managed by the regional partner of Agency Assessments International, IK Consult.

The new team of agencies takes over after eleven successful months for National Bonds, in which over 250,000 people have invested in National Bonds, ten millionaires announced and over 163,000 prizes distributed to bond holders.

Nasser bin Hassan Al-Shaikh, Vice Chairman and CEO of the National Bonds Corporation, said: 'While National Bonds has grown impressively since its launch in March 2006, we recognized the need to move it to the next level and grow its profile to be the most well-known savings brand in the UAE. Paving the way for our international expansion, we wanted the best in the communications business to help us achieve our vision, and we got them.'

National Bonds is an innovative Shari'a-compliant savings scheme open to all UAE residents and visitors. It offers a safe and credible savings option with attractive annual returns while simultaneously providing an opportunity to win one million Dirhams every month and more than 16,000 prizes.