Partnering with TLC Middle East for a one-month washroom advertising campaign, Nivea is alerting consumers to the fact that they can experience a flawless facial finish that feels light as air with its Ideal Finish Mousse foundation. 

 

The innovative mattifying formula is brought to life by Primedia Unlimited's Middle East washroom advertising division on high impact Door Wraps inside female washrooms within upper LSM shopping malls throughout the region.

 

The advertising campaign is geared to increase product awareness around the advanced formula that is whipped into a rich ultra-light and easily spreadable soufflé that perfectly covers blemishes and imperfections, and adds a velveteen matt finish to the skin.

 

TLC ME's Managing Director Craig Wight says, "Women regularly make their way to the 'powder room' to freshen up their makeup, thus making washroom advertising the ideal media platform for Nivea to connect with its consumers. With the gender specific advertising constrains in certain regions, advertising solely in the ladies washrooms is of huge value to a brand like Nivea," he adds.