Memac Ogilvy Group announced the launch of OgilvyAction Bahrain as part of its regional expansion strategy. OgilvyAction is the brand activation arm of the Ogilvy Group that aims to drive sales and build brand equity.

OgilvyAction has been introduced in keeping with Ogilvy's 360° marketing philosophy to provide its clients with a more comprehensive advertising solution by developing a deeper understanding of modern consumer behaviour and the dynamics between shopper, brand and retailer.

"This latest expansion drive provides our clients with a new specialist service that works alongside our existing disciplines of Memac Ogilvy & Mather, Memac Ogilvy PR and OgilvyOne," explained Ghassan Boujacli, Managing Director, Memac Ogilvy & Mather Bahrain.

Retail marketing veteran, Burak Aydin who arrived in Bahrain from Ogilvy Action Moscow, heads the new division. Aydin brings more than 10 years experience in this sector to Bahrain.

"OgilvyAction is a proven expert in influencing consumer purchasing patterns. We believe our expertise will make a difference to our clients' businesses by developing brand experiences that turn shoppers into buyers" added Aydin, Business Director, OgilvyAction Bahrain.

"We all know the point of sale is the ultimate moment of truth for brands today," said Claus Adams, Regional Director, OgilvyAction MENA.

"Getting it right and improving ROI is something that keeps many of our clients awake at night. We are committed to helping them win where it matters most. With Burak Aydin we are bringing an expert to the region with a proven track-record."

Launched in 2008 the relatively new discipline has already established a history of success in the MENA Region by winning two GEMAS Gold Effies for the Launch of Ponds in 2009 and the Grand Prix in the Direct and Sales promotion category for their work for BP Visco at this Years MENA Lynx.

Within the region, OgilvyAction has already opened in Dubai, Jeddah and Beirut. Across the globe there are 61 offices in 46 countries with 1,700 staff working on a range of local and international brands.