Out-n-out Online Xperts (OOX) have signed a 1 year deal with Maktoob.com. This deal will provide Maktoob with competitive online advertising monitoring services. These services will be deployed via www.OOXmonitor.com, OOX's proprietary web-based tool. Maktoob.com is the largest Arabic website in the Middle-East with monthly Unique Users in excess of 16.5 million. Last week, Maktoob.com signed an acquisition agreement with internet giant Yahoo!

"We are very happy to welcome Maktoob.com as our latest OOXmonitor service Member. Maktoob.com have been a business partner since our company's inception and this move comes as a natural step in the process of investing in the resources that impact the online advertising industry positively. Moreover, OOXmonitor has demonstrated over the last 12 months to be an indispensable source for online advertising intelligence and data for Advertising Agencies, Publishers and Advertisers alike. " says Fouad Bedran co-founder and managing director - OOX.

OOX have introduced the service in September 2008 for the first time in the region and are currently servicing major industry players namely OMD Digital, UM Online, Mediacom, Mindshare, Choueiri Group, BBC World, Jeeran.com, Dubizzle.com, Abu Dhabi Media Company and now Maktoob.com.