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Plagiarism in the Middle East on the rise
Sat, 2007-06-09 22:51 - By
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Farrukh Naeem writes: We the creative people in advertising – the creative directors, copywriters, art directors, graphic designers – take great pride in producing original ideas. At least that’s what we claim.
Then we see from amongst us, creatives being caught for copying not just a treatment or idea but entire sentences, phrases, tag lines, layouts with the fonts and visuals. The lack of self respect when one simply lifts someone else’s concept and execution is one of the reasons why we the advertising people have earned ourselves the notoriety of being in one of the least respected professions in the world. We have brought this upon us. Some of us just can’t help lifting stuff from advertising awards books. I have seen it happening so much, it has almost become an industry norm. Sad.
I remember one creative who kept the awards book he copied from, safely tucked in his drawer. So that no one will ever know where his ‘inspiration’ came from. His best idea was traced back to that book in his drawer. Perhaps it’s the pressure of winning awards. Perhaps it’s the lack of confidence in some people about creating something world class with their own mind.
This post is about an unethical and unflattering practice that I feel does disservice to our advertising profession. It’s about two buttons on our keyboard - ‘Ctrl’ and ‘C’. Let’s not use them too much.
Have you met people in the profession who say it’s cool to copy as long as one doesn’t get caught? Have your ideas and ads been lifted by other creatives who don’t have what it takes, but are faking it?
If you are a brand manager or marketer, would you hire a self-professed ‘global creative director’ who’s been caught stealing ideas from others and passing them as his own?
Read more at Farrukh's Blog
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Sun, 2007-06-10 06:04
This is so interesting, Zeid.
I write a feature on plagiarism and then see a substantial amount of it copied and pasted, with due credit of course, on MediaMe's front page.
However, my original post is NOT about plagiarism rising in the Middle East. My journalistic instinct tells me you might want to re-consider the spin in title you have given for this feature.
farrukh
Mon, 2007-06-11 17:22
Farrukh .... come one man, there is plagiarism in the Middle East and your post talks about it. The title is really my interpretation of what you wrote.
Let us keep it please !
Wed, 2008-06-11 14:40
u saying creative people.....never been one of them but I had the chance to be between them...and I really have to say...an idea means an opportunity to create somtgh what only a creative mind can do it....just to create original ideas. Never saw people enjoying more with what they doing and what is the effect of getting the results…..being an account manager...graphic designer or the one whose drawing the idea on a paper….check out we r crazy close to insanity….but we love it…creating ideas…logo or publishing mini tiny things…
Lifting stuff from advertising awards books….is true...We do, but why, cuz we need a push to understand the rules and learn how to do it…most of us running after ideas of understand the idea how to create an idea...is like u buying a car…and 1st u should know what kind of car to buy and where u’d like to be bought…so run and book it… also don’t forget to put some cash in ur pocket…
The way how u advertise an idea is how u see it but don’t forget is not only ur idea…the one who's asking u to create an idea has his own views over it...
There’s no clue about an idea can be stolen….is how u using it to make a great idea…its like to make ur hands dirty to get the job done…..
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