After a comprehensive pitch process, including 4 Creative and 5 Media agencies, Power Horse, the original Premium Austrian energy drink announced today the appointment of Memac Ogilvy and Phd as their communications partners in the region.

The agreement includes the GCC, Levant and North Africa, with a special focus on Saudi Arabia, Egypt, the United Arab Emirates and Kuwait.

MEMAC Ogilvy has been appointed as their fully integrated communication partner including Advertising, PR and CRM.

Phd has been appointed to cover all media planning and buying throughout the region.

Omar El Banna, Regional Marketing Manager said: "We selected Memac Ogilvy based on their thorough understanding of our regional markets and our consumers' needs. They presented an outstanding platform that we believe will deliver on our business objectives and take our brand forward.

As for PHD's, the creative and versatile approach to media, demonstrated throughout the pitch process stood out from the other agencies. The work, delivery and content of the presentation demonstrated the high level of PHD's professionalism and excitement towards our brand.'

Power Horse, Memac Ogilvy & PHD will work together to fully reposition the Power Horse brand in the Middle Eastern markets, with an aim to become the no.1 energy brand in the region. Power Horse has the 1st mover status in KSA and Egypt and No 1 Volume share in KSA and Yemen among the premium price segment within Energy Drinks category.