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The organisers of the 2nd Dubai International Advertising Festival incorporating the 3rd Dubai Lynx Awards today announced that 2079 entries from a record-breaking 165 companies from 18 countries will be competing for the coveted Dubai Lynx trophies at this year’s event, an increase of almost 3% versus last year.
| 2007 | 2008 | 2009 | |
|
TV/Cinema |
256 | 257 | 237 |
|
|
865 | 863 | 740 |
|
Outdoor |
246 | 433 | 488 |
|
Radio |
85 | 87 | 106 |
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Direct |
142 | 165 | 155 |
|
Interactive |
66 | 79 | 114 |
|
Integrated |
22 | 27 | 31 |
|
Media |
- | 112 | 208 |
|
TOTAL |
1682 | 2023 | 2079 |
"Despite today's economic climate, we are truly delighted to still see a growth in the number of entries from across the region, particularly in Media and Outdoor. More importantly, though, is the increase of entrant companies taking part, up nearly 8% versus last year, an endorsement from the industry that after only three years since the launch of the Dubai Lynx Awards, a Lynx trophy is the most coveted prize to win and the Festival the premier industry event to attend in the region," says Steve Lane, Dubai Lynx Festival Director.
All entries can be viewed during the 2nd Dubai International Advertising Festival held in the Sheikh Rashid Hall at the Dubai International Convention and Exhibition Centre where a 3-day programme of seminars and workshops addressing both regional and international industry issues will also take place. The winners will be revealed and honoured during the Dubai Lynx Awards Ceremony on the evening of 17th of March, which last year was attended by over 1600 guests.