Khaleej Times reports that according to the Pan Arab Research Centre (PARC), advertising expenditure by Saudi Arabian companies has increased during the first half of 2010, compared with the same period in 2009. Advertising spend has recorded a SR0.184 billion increase worth of advertisement in television, newspapers, and billboards.

The biggest advertising spender from January to June this year was the communication and public utilities sector, dominated by the telecommunications firms.

PARC figures on advertising spending in the Gulf region during the first six months of the current year show that United Arab Emirates retained its lead, although the advertising spending in the Emirate dropped compared with that of the first half of 2009.

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