TBWA/RAAD announced today the appointment of Ghassan Kassabji as Managing Director of its Dubai agency after completing a transition period. Previously, Ghassan was Managing Director of TBWA/RAAD Saudi Arabia for 5 years.

 

"Ghassan has been around great work his entire career. He is a true believer in the power of what great ideas can do for a brand and understands what it takes to achieve greatness," said Reda Raad, COO, TBWA/RAAD. "He is also no stranger to Dubai and has been a part of the TBWA/RAAD family for many years."

 

Prior to his Saudi assignment, Ghassan worked for 4 years as Client Services Director and Regional Director for the Nissan Middle East business for TBWA/RAAD in Dubai. In 2006, Ghassan was promoted to Managing Director of TBWA's operations in Saudi Arabia, and has since developed the business aggressively across a wide range of sectors. Today, TBWA/RAAD is one of the leading agencies in Saudi Arabia with offices in Jeddah & Riyadh.

 

"I am very excited to return to Dubai and work with a great team. My challenge is to build on a very successful track record and lead the agency in the midst of interesting times in our industry." Said Ghassan.

 

Ghassan achieved solid success in his advertising career due to a strong and widely respected multicultural background resulting from more than 20 years in business development, marketing and advertising experience in the US, Saudi Arabia, UAE and Lebanon.