Google has recently rolled out 'Our Mobile Planet', a data resource website for marketers and advertisers that provides insights into smartphone usage and mobile attitudes. The Advertising section provides insights on mobile ads, such as where consumers see them - on search engines, in applications, on retail sites, video sites, video advertising and others.

 

The website also interprets actions consumers take, such as clicking on an ad or visiting a Web site, with the ability to compare multiple countries.

 

Read more on MediaPost.