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According to a survey by the Pew Research Center, news publishers are struggling with online advertising. The survey's findings suggest that their products simply aren’t competitive, as most news publishers tend to depend on static, un-targeted banner advertisements, making their products less desirable than the highly targeted advertisements offered by Facebook and Google. Of the 22 publishers surveyed, only three offered “significant levels of targeting” for their ads.
Meanwhile, online advertising is booming, as advertisers are expected to spend a $62 billion on online in 2016. Online advertising spend is set to match print spending for the first time.
Read more at Mashable.com