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A Pan Arab Research Centre study reports a notable decline in the region's advertising market except for Saudi Arabia and Lebanon where spending has increased, with a record of 8% and 3% respectively.
The region's advertising market has dropped by 4% decline to $5.85bn during the first six months of 2011 over the same period last year. The UAE has topped the list of the region's biggest advertising markets, replacing Egypt which climbed down to the fourth position.