Pan Arab Research Center report reveals 4% increase in regional ad spend in 2011


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Sun, 2012-01-08 08:51 - By  

The Pan Arab Research Center has released its annual report revealing regional ad spending statistics for 2011. According to the PARC's findings, the region demonstrated resilience and stability in the wake of the Arab Spring as advertising revenues totaled US$14.3 billion in 2011 (a 4% increase). According to the PARC's findings, the UAE has regained its status as the leading advertising market in the region, demonstrating a 1% growth. However, the region has suffered considerably due to the political/economic situation. The UAE and Saudi Arabia were the only regional markets that demonstrated positive growth rates.

To download the PARC report, click here 


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