Procter & Gamble launches global ‘Thank You Mom’ campaign for London 2012 Olympic Games

Sun, 2012-01-15 08:34 - By

Advertising News, Announcement, Advertising, 2012 Olympics, Gillette, Jacques Rogge, London 2012 Olympic Games, Marc Pritchard, Michael Phelps, Pampers, Pantene, Procter & Gamble, Tide

Procter & Gamble, a Worldwide Olympic Partner, today committed to helping improve everyday life for moms around the world through its ‘Thank You Mom’ campaign for the London 2012 Olympic Games.

The company plans to raise $5 million to help establish and sustain youth sports programs around the world. A portion of sales and donations from the company’s leadership brands, including Pampers, Tide, Gillette and Pantene, will help those who moms care about the most…children. Additionally, P&G will also help thousands of moms of Olympians experience The Olympics.

“We believe that behind every athlete is an even more amazing mom,” said Marc Pritchard, P&G Global Marketing and Brand Building Officer. “P&G is in the business of helping moms. Through our ‘Thank You Mom’ program we will support not just the moms of Olympic athletes – but every mom who does whatever it takes to make her child’s life the best it can be.”

“I am delighted to see the strength of P&G’s commitment to the Olympic Movement,” said President of the International Olympic Committee, Jacques Rogge. “Through its support of mothers of Olympians, P&G is helping athletes. With its support of youth sports, the company is supporting families and is helping to develop athletes every day. It aligns perfectly with the Olympic values.”

P&G and its brands will also sponsor more than 150 athletes, who will be featured in advertising and retail campaigns to generate sales and donations that will help support youth sports. Among the world class athletes sponsored by P&G and its brands are:

“Sport had a life-changing role in my childhood development,” said 16-time Olympic medalist and Head & Shoulders athlete Michael Phelps, who began swimming at age seven. “As a child, I was diagnosed with attention-deficit hyperactivity disorder and I used sport as an outlet for all my energy. Having that outlet positively affected my life outside the pool, too.”

“We hope to create a movement to thank moms everywhere, making a difference to youth sports around the globe,” added Marc Pritchard.