Saudi Arabia accounts for 45% of Gulf ad spend

Mon, 2012-01-30 16:33 - By

Advertising Business, Advertising News, Interview & Opinion, Advertising, Abdul Rahman Al-Hazaa, gulf advertising market, RapidTVNews, Saudi Arabia

According to the Saudi Arabia's Undersecretary for Information Abdul Rahman Al-Hazaa, the kingdom accounts for 45% of the advertising market in the Gulf, which is now worth S$2.2 billion in total. "I expect that the Kingdom will soon rank 43 in the global advertising market, with a total volume of over $2 billion," said Sami Raffoul, founder of the Pan Arab Research Centre.