Study finds short-form video ads are effective

A new study commissioned by AOL claims that short-form video advertising is more effective than long-form advertising. The findings contradict the traditional logic that the standard 30-second TV commercial is the most effective in swaying an audience. Although long-form video ads may bring in the most money, don’t they don’t necessarily mean the audience is responding. “Consumption habits are evolving rapidly, and we’re seeing consumers display many of the same ad avoidance tendencies online than they do with TV,” said AOL On SVP Ran Harnevo in a statement. Read more at VentureBeat

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