UAE biggest Arab country in terms of ad spend, followed by KSA and Kuwait

Mon, 2011-09-26 09:12 - By

Advertising Business, Advertising News, Analysis, Media Business, Report, Research, Advertising, Media, Advertising spending, Khaled Shahori, KUNA, Pan Arab Research Center, PARC

According to the director of the Pan Arab Research Center (PARC) in Kuwait, Khaled Shahori, the first half of 2011 has recorded a total of $451 million in advertising spending, newspapers accounting for 54 per cent of the total ad spend, followed by TV with 34 per cent.

According to KUNA, latest findings make Kuwait the third biggest country in terms of advertising spending, following the UAE and Saudi Arabia.

Total spending has declined by $12 million compared to the same period in 2010.