According to data from the Pan Arab Research Centre, the UAE has regained its status as the region's largest advertising market in 2011, as the UAE saw $1.44 billion in ad spending this year. Saudi Arabia came second in the region, with a 9% gain in ad spend. "Only Saudi Arabia and the UAE out of the monitored markets in the region posted growth," said M. Shaharyar Umar at the Pan Arab Research Centre. Meanwhile, Egypt's ad spending plummet by nearly 40% as the country experienced political turmoil.

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