Vdopia Inc., the world's largest mobile video advertising company, today announced .VDO: a new file format that - for the first time ever - enables advertisers and publishers to seamlessly run video-enabled ads on the mobile web without Flash or plug-ins.

This patent-pending format powers Vdopia's Mobile Video Advertising solution, which allows leading brands to auto-play video on mobile web pages, adjacent to content, on virtually any smartphone - without disrupting the user's web-browsing experience.

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