An interesting finding from Forrester Research has shown that consumers aged 56 to 66 have been the biggest online spenders among all the generations in the past three months, accounting for an average of $367, more than double the amount spent online by those aged 18 to 22, according to MediaPost.

 

The report also found that consumers aged 23 to 45 lead the technology adoption curve, with about 6 out of 10 consumers aged 23 to 31, and nearly half of consumers ages 32 to 45, owning a smartphone.