CineStar Cinemas has raised the bar with yet another exciting and innovative online initiative. The Speed Star campaign launched last month on www.cinestarcinemas.com, offered members a chance to engage in a virtual gaming experience. The top 20 scorers of the online game were given the opportunity to compete against one another in a kart race held at the Dubai Autodrome on June 5, and Fadi Tammour who was declared the winner of the kart race walked away with the grand prize; the all new-Honda Accord Coupe.

Recent surveys have demonstrated that the internet is performing an ever-growing role in marketing and brand communication for some of the UAE's largest companies. In keeping with this trend, CineStar has revamped its website and weekly E-newsletter offering better accessibility to its members and it’s recently launched online ticketing service Jump the Q that is heavily focused on customer convenience has only emphasized the company’s commitment towards enhancing the movie-going experience for its customers.

 “Online initiatives such as the Speed Star competition are offered as a value addition to our Star Club members and provide us with an opportunity to reward our regular patrons. Moving forward, we plan to embrace newer and more innovative online features to enhance the CineStar web experience” Said Natasha Rekhi, Marketing Manager, CineStar Cinemas.

“As a pioneering regional player in digital entertainment, Eworks is always looking to implement innovative ideas and concepts that set new standards in user interaction and take users on a seamless journey from the virtual universe to the real world. For this campaign that we designed for Cinestar Cinemas, the challenge was to provide a unique experience to users by merging the virtual and real worlds, and we are delighted that our efforts have proved to be successful.” Said Gabriel Karam, General Manager – Eworks the company the provides web solutions for CineStar and designed the game for this campaign.

CineStar’s website currently enjoys an enviable database of 65,000+ members and is growing at a rapid pace of almost 15% every quarter. Some of the recently successful online campaigns include Treasure Hunt and The Predict and Win Oscar’s campaign, each of which offered some superb incentives to CineStar’s Star Club members.