du, one of the fastest-growing telecommunications company in the UAE, and Virgin Megastore, a global leader in retail entertainment, have joined hands to announce the beginning of a new partnership that will enable du to expand its retail distribution reach, significantly adding new points of purchase for customers. Called the 'shop in shop' concept, du will set up du Shops at several Virgin Megastore outlets throughout the UAE, thereby adding to customer convenience. The first such du 'shop in shop' has opened at Virgin Megastore in Mall of the Emirates,Dubai.

 

The concept is designed to capitalise on high footfalls at Virgin Megastores and add to the convenience of customers. Future Virgin Megastore locations for du shop in shop concept are planned at The Dubai Mall, Burjuman, Deira City Centre, Mirdiff City Centre, Mercato Mall and Abu Dhabi Mall. The range of du services to be available at these stores includes all mobile-related services (except purchase of bundled handsets) for individuals and businesses.

 

Addressing the media, Nisreen Shocair, President of Virgin Megastore, MENA, said: "The partnership between Virgin Megastore and du is the meeting of two leading brands and two creative minds. We are both looking for unique and unconventional ways in which we can further service our customers, within the stores and beyond. This venture will deliver new ways for our consumers to interact with our product offerings, by capitalizing on the convergence of entertainment and technology, and the growth in retail mobility."

 

On this occasion, Osman Sultan, CEO, du, said: "We are where our customers are, and it is our intention to be as close to our customers as we can. By associating ourselves with a like-minded partner such as Virgin Megastore, a leading retail brand that shares our vision, we are today expanding our retail presence significantly throughout the UAE. The shop in shop concept is an extension of our du Shops wherein our customers will be able to access our services, expertly aided with the help of our trained staff." 

 

The first du shop in Virgin Megastore, Mall of the Emirates spans an area of 750sq ft and is innovatively designed to reflect du's new retail theme, including six customer service counters that provide customers with a fast, efficient and friendly experience. Staffed with trained and friendly personnel and with operating hours from 10am-10pm on weekdays and 10am-midnight on weekends, customers are accommodated with greater ease and accessibility to du's wide range of mobile services.