e-Signage, a powerful digital advertising solution that is revolutionising point-of-impact advertising through the use of specialised software and high definition LCD Information Display Panels (IDP), is among the many innovations that will be highlighted at the 11th annual Sign and Graphic Imaging exhibition which takes place at Dubai Airport Expo, from February 15 to 17, 2009.

e-Signage is targeted at shopping malls, hotels, banks, hospitals, transport hubs and other locations that require messages to be delivered with high clarity and cost-effectiveness, through a single control unit.

'eSignage has proved to be a powerful tool in influencing decisions and driving sales at point of sales,' says Girish Mehta, Managing Director, Adventure Digital, the Dubai-based company that has tied up with Sharp Corporation to bring the solution to the Gulf.

'e-Signage delivers content on state of the art LCD IDPs, and management software includes remote scheduling tools that allow the user to change content on a single display, a group of displays or the entire network at once, eliminating costs and lag time,' he adds

Adventure Digital will be demonstrating how the new solution can provide a strong alternative to conventional modes of signage and promotions.

'Increasingly, large-screen LCD monitors are being installed at shopping malls, hotels, restaurants banks, hospitals, transport hubs, airports and stock exchanges. The advantages include zero maintenance, long lifespan, centralized control from any location and 24-hour networking,' adds Mehta. 'The Sign & Graphic Imaging exhibition is the ideal platform to highlight the benefits of eSignage.'

'Sharp has been an innovator in LCD technology for the past 34 years, and e-Signage represents an attempt to take digital advertising to the next level,' said Mehta. 'The LCD technology used in e-Signage guarantees crystal clear clarity as well as flexibility to tailor content to draw customer's instant attention.'

Digital signage offers multiple uses in diverse settings. Nakheel Monorail has contracted Adventure Digital to install digital signage LCD panels at all the stations at Palm Monorail. A UAE water company has installed the system to familiarize new recruits with the activities and policies of the company, thus eliminating the need for individual briefing by managers or senior personnel.

Adventure Digital allows retailers to tailor messages, targeted to specific consumer interests and serve them instantaneously. The Adventure Digital network can be precision targeted to time of day, day of the week, store location, current season.