Talent has always been a priority for the group and its agencies, OMD, PHD and Integral, but in the past year, Tamela has led a significant push forward, championing the group's efforts to become one of the greatest places to work. Thanks to her perseverance and relentless efforts, she has created and implemented a network-wide talent program that is supporting the agencies’ growth, ensuring they attract, nurture and retain the best talent available. The deployment of her policies and initiatives has been made possible by the expert team she has assembled and the connections she has established across the group's operations. Considering the significance of this asset to a people-business like advertising and media, where the intellectual work is essential, employees’ happiness and motivation are a critical measure of success and performance at Omnicom Media Group MENA.

 

The key principle in Scotcher’s approach is balancing the individuals’ with the business needs, focusing on both their professional and personal growth. Her comprehensive set of initiatives and policies, covering everything from working hours and performance evaluations to a full mentoring program, promotes a stimulating and tailored working environment to help employees improve their work/life balance. In order to also stimulate their growth and improve their performance, the learning agenda covers not only current and future professional skills but also supports personal interests. Scotcher is also a key architect of the company’s corporate responsibility strategy and activities.

 

“Our teams give a lot in terms of energy, time and skills, it’s only fair we do our utmost to give back in return and Tamela has been the driving force in our approach in this arena, from both the strategy and execution standpoints,” commented Elie Khouri, CEO of Omnicom Media Group MENA. “This has already achieved a lot for us, in terms of the quality and stability of our talent pool and their performance on our clients’ businesses. Tamela's drive is critical to both our present and our future so she fully deserves this recognition for setting and keeping us on such an impressive course.”

 

Last year’s recipient, OMD UAE’s managing director Shadi Kandil, was selected for his impressive performance in an extremely challenging economic environment.